Begin with a headline. Choose something captivating that grabs your reader’s attention. (Don’t cop out and use “Welcome.”)
Follow with a line that tells the reader who you are and what you do. It’s your USP (unique selling proposition). Tell the reader what writing service you offer and how you deliver it. (E.g.: “I research and write case studies crafted with superior attention to detail.”)
Follow with a few bullets that tell clients what benefit they’ll get. “Case studies help prospects see firsthand how your service can make a difference in their lives.”
Finish with a call to action, whether that’s “Email me” or “Call me” or something else.